Private Exit Proposal · FJA Group
Exit Ready Proposal · Prepared for Fadi Abo

A replicable model
deserves a premium
private exit.

A guided path from where FJA Group is today to a completed, private sale — positioned to defend your ~$2M target and matched to buyers already acquiring.

Prepared for
Fadi Abo · FJA Group
Multi-site café platform
The objective
~$2M exit · 6–8 month window
Full sale or investor buy-out
Prepared by
Troy Fazakerley
Business Alchemy
What We Heard

A capital-efficient platform,
built to transfer.

The model
Three sites in under a year, with landlord-funded fit-outs taking entry cost below $50K versus ~$200K for a standalone café. Captured in-building demand, multiple revenue lines, low owner involvement.
The traction
$30–35K/month and growing ~15% monthly since the March strategy launch, with a credible path to $60–90K across the existing three sites. Margins 7–15%, targeting 20% as the model is fully optimised.
The engine
An e-commerce-style growth engine — email, SMS, web, local and in-building marketing, house accounts and catering — sitting over a documented, systemised operation. This is a service business that happens to sell coffee.
The Challenge

Buyers pay for future cash flow.
Right now, the story is ahead of the numbers.

Valued as-is
Eight months of trading · thin early margins
Valued as built to scale
Defended ~$2M · replicable, documented platform

A buyer reviewing eight months of accounts will value FJA Group conservatively. The gap to ~$2M is closed by evidencing the growth engine, de-risking founder dependence, and building the narrative a scale buyer pays a premium for.

A Different Way To Sell

Sell privately. To qualified buyers.
From a position of strength.

01 / PREPARED

Built before it's shown

The business is structured, documented and defensible before it ever meets a buyer.

02 / DE-RISKED

Fixed on your terms

The issues that kill deals are found and resolved by you — not discovered by the buyer.

03 / MATCHED

Buyers already waiting

Pre-qualified buyers, actively acquiring businesses in your revenue range, right now.

The Buyer Pathway

Not a listing.
A matched introduction.

This is a consulting engagement, not a brokerage. Your business is introduced through a private network of mid-tier investors — operators who have built wealth in business and are looking for scalable platforms to grow, not a job. Exactly the profile your model is built for.

Qualified
Capitalised buyers, filtered to match your opportunity — distributed via a private, NDA-gated pathway.
Flexible
Full brand sale or a buy-out of your current investor — with you retained on consulting or equity terms if it suits the deal.
Price vs terms
A transition period or earn-out removes buyer risk — and typically lifts the valuation you achieve.
YOUR BUSINESS · THEIR CAPITAL
The Method

One program. Three stages.
A complete path to a closed deal.

STAGE 01

Prepare

Analysis & Planning
STAGE 02

De-risk

Execution
STAGE 03

Transact

Deal Structure & Completion

Underpinned by the EXIT PDI™ diagnostic and the 5 Patterns Framework™ — Ownership · Clarity · Rhythm · Flow · Value.

01
Stage 01 — Prepare

Analysis & Planning

Outcome

You know your real position — and the exact plan to lift it.

  • ›In-person deep dive in Melbourne. A few hours together — supported by pre-work you complete beforehand — to map the business as it stands.
  • ›EXIT PDI™ diagnostic & current-state valuation across the 5 Patterns — Ownership, Clarity, Rhythm, Flow and Value.
  • ›Risk & red-flag review. The issues that quietly kill deals in due diligence — and a prioritised exit playbook to lift the number.
02
Stage 02 — De-risk

Execution

Outcome

A business that survives scrutiny and defends its price.

  • ›Reduce founder dependence. Stand up the GM layer you're recruiting so the platform runs without you in the room.
  • ›Tighten the numbers. Work alongside your CFO to lock down margins and reporting a buyer can trust.
  • ›Evidence the engine. Document the growth system, multi-site playbook and IP so the replicability is provable — not just claimed.
03
Stage 03 — Transact

Deal Structure
& Completion

Outcome

A closed deal — on terms you understand and control.

  • ›Investor briefing document. The growth narrative and scale plan that makes a buyer see where they can take it — and pay for it.
  • ›Private, NDA-gated introductions. Matched investors from the network, via a discreet expression-of-interest pathway.
  • ›Deal structuring & negotiation. Price-versus-terms strategy, through to a signed, completed sale — staying with you until it closes.
The Outcome

A higher price. A lower risk of failure.
A private, controlled exit.

↑

Improved valuation

Sell on a defended number, not a discounted one.

✓

Deal that completes

De-risked before diligence, so it doesn't collapse.

◈

Genuinely private

No listing, no shop-window, no exposure.

⊙

Buyers ready now

A network actively acquiring in your range.

The Engagement
Start here · Stage 01
$2,999diagnostic
& valuation
Credited in full toward the engagement
then continue
End-to-end · Stages 01–03
$12,000 fixed

Or 3 × $4,000 monthly · we stay until it's sold

A diagnostic-led path,
fixed and de-risked.

  • 01Begin with the diagnostic — full clarity before you commit further
  • 02The $2,999 is credited toward the full engagement if you proceed
  • 03$12,000 fixed — no commission, no hourly creep, end to end
  • 04Split into 3 payments to suit cash flow
  • 05We stay to completion — 6 months or 18, until the deal closes
Why Business Alchemy

This isn't a broker.
It's a system.

We don't list your business and hope. We engineer it to sell — using a proprietary methodology built specifically for founder-led businesses.

01

EXIT PDI™

A diagnostic that quantifies your readiness and your value gap — not guesswork.

02

5 Patterns Framework™

The structural logic of a defensible, transferable business.

03

Business Pattern Architecture

Applied intervention — we fix what diligence would otherwise punish.

04

A buyer partnership

Qualified acquirers at the table — not a billboard hoping for traffic.

Next Steps

Two weeks. One meeting room.
A clear read on your exit.

01 · Meet
We confirm a date in Melbourne within the next two weeks — coffee first, then a working session in a private meeting room.
02 · Pre-work
You complete a short pre-work pack ahead of the session so the deep dive is focused and productive from minute one.
03 · Deep dive
We run the EXIT PDI™ diagnostic and current-state valuation, and you walk away with options, clarity and a prioritised exit playbook.

Proposed Melbourne dates to follow separately. Reply to confirm your preference and we'll lock it in.

The Real Question

Picture it done — FJA Group sold
privately, de-risked, at a number
that reflects what you've built.

If we could make that real inside your 6–8 month window…
is that the exit you'd want?

Transforming Businesses, Changing Lives.
Accept This Proposal

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